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best govt ad till date

March 5, 2009

usually the ads that come out in the papers which have been issued by the Indian govt are:

  1. black and white with a lot text cramped in
  2. colored but with a lot of photo of all the ministers involved in the project

what do we have here now? this half page ad in last week’s TOI is from the pension dept [PFRDA] regarding the new pension plan. with a lot of white space, a clock with no hands- it qoutes “retirement without pension, is like a clock without hands”. amazingly clean for being issued by the govt. cheers!

i wonder which agency was hired. anyone?

pension_ad-550-x-413

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One Comment leave one →
  1. July 31, 2009 7:25 pm

    lol, true…its def a refreshing change…

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